How To Get More New Clients With Your Headlines

What’s the first thing that every client or prospect sees when he or she reads your
ad or marketing piece?

Your headline!

Studies have shown that over 70% of the readers will decide from the headline if
they will read the rest of the ad or marketing piece.

How can you improve the likelihood that they will read your ad or flyer?

1) Don’t use your name or your practice name as a headline.
2) Give them a powerful benefit or reason to keep reading.
3) Tell them what they will gain or how you can help them.

For example, let’s say you are a pain relief massage therapist. Use a headline like: “Get Rid Of Your Pain For 3 to 5 Days”

How can you make sure that you are writing a powerful headline that works?

You can learn how to write them or use a headline bank. A headline bank is a
collection of proven headlines that have worked in many different industries. Simply
choose the right headline from the headline bank, modify it for your own needs, and
you have a powerful headline that will work for you.

In Help Your MASSAGE Practice, we teach you how to write better headlines and the
deluxe version comes with a headline bank of tested headlines.

For more information on Help Your MASSAGE Practice, please click here.

Look for our regular monthly newsletter to hit your email soon. Until then…

All the Best,

Michael Humphreys
Help Your Practice

P.S. In case you haven’t checked it out, we have a free 5-day course for massage
therapists. You can find it on this website at HelpYourMassagePractice.Com