<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>Help Your Massage Practice</title>
	<atom:link href="http://helpyourmassagepractice.com/blog/feed" rel="self" type="application/rss+xml" />
	<link>http://helpyourmassagepractice.com/blog</link>
	<description>Massage Marketing And Massage Practice Building Blog</description>
	<pubDate>Thu, 25 Sep 2008 05:24:12 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6</generator>
	<language>en</language>
			<item>
		<title>Are You Making These Discounting Mistakes?</title>
		<link>http://helpyourmassagepractice.com/blog/are-you-making-these-discounting-mistakes</link>
		<comments>http://helpyourmassagepractice.com/blog/are-you-making-these-discounting-mistakes#comments</comments>
		<pubDate>Sat, 23 Aug 2008 03:42:11 +0000</pubDate>
		<dc:creator>Michael Humphreys</dc:creator>
		
		<category><![CDATA[Massage Marketing]]></category>

		<category><![CDATA[discount massage therapy]]></category>

		<category><![CDATA[discounting for massage therapy]]></category>

		<category><![CDATA[massage therapists]]></category>

		<guid isPermaLink="false">http://helpyourmassagepractice.com/blog/?p=40</guid>
		<description><![CDATA[	Recently I read an article written by another massage industry expert.  The first half of the article made me nod my head in agreement.  The remainder of the article made me frown and shake my head in disbelief.

	You see, this expert spouting the virtues of offering huge discounts to get new clients in [...]]]></description>
		<wfw:commentRss>http://helpyourmassagepractice.com/blog/are-you-making-these-discounting-mistakes/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Power of a Great Offer</title>
		<link>http://helpyourmassagepractice.com/blog/the-power-of-a-great-offer</link>
		<comments>http://helpyourmassagepractice.com/blog/the-power-of-a-great-offer#comments</comments>
		<pubDate>Sun, 20 Jul 2008 04:49:24 +0000</pubDate>
		<dc:creator>Michael Humphreys</dc:creator>
		
		<category><![CDATA[Massage Marketing]]></category>

		<guid isPermaLink="false">http://helpyourmassagepractice.com/blog/the-power-of-a-great-offer</guid>
		<description><![CDATA[	Long before I ever even heard of the phrase copywriting (the skill of writing an effective sales letter), I owned a massage therapy center for a lot of years.

	I&#8217;d put out massage marketing that would routinely pull 3-5% response rate even with novice mistakes like using my business name as a headline. I have a [...]]]></description>
		<wfw:commentRss>http://helpyourmassagepractice.com/blog/the-power-of-a-great-offer/feed</wfw:commentRss>
		</item>
		<item>
		<title>5 Easy Things You Can Test To Boost Your Massage Website’s Conversion Rates Today</title>
		<link>http://helpyourmassagepractice.com/blog/5-easy-things-you-can-test-to-boost-your-massage-website%e2%80%99s-conversion-rates-today</link>
		<comments>http://helpyourmassagepractice.com/blog/5-easy-things-you-can-test-to-boost-your-massage-website%e2%80%99s-conversion-rates-today#comments</comments>
		<pubDate>Tue, 01 Jul 2008 03:52:20 +0000</pubDate>
		<dc:creator>Michael Humphreys</dc:creator>
		
		<category><![CDATA[Massage Marketing]]></category>

		<guid isPermaLink="false">http://helpyourmassagepractice.com/blog/5-easy-things-you-can-test-to-boost-your-massage-website%e2%80%99s-conversion-rates-today</guid>
		<description><![CDATA[	It doesn&#8217;t matter what ways you use to get people to visit your massage website.  Either they take action or they don&#8217;t.  That action might be signing up for your free newsletter, buying a massage gift certificate, or calling for a massage appointment.

	This ratio of actions to non-actions is known as your conversion [...]]]></description>
		<wfw:commentRss>http://helpyourmassagepractice.com/blog/5-easy-things-you-can-test-to-boost-your-massage-website%e2%80%99s-conversion-rates-today/feed</wfw:commentRss>
		</item>
		<item>
		<title>How To Get Massage Clients Coming In Like Clockwork</title>
		<link>http://helpyourmassagepractice.com/blog/how-to-get-massage-clients-coming-in-like-clockwork</link>
		<comments>http://helpyourmassagepractice.com/blog/how-to-get-massage-clients-coming-in-like-clockwork#comments</comments>
		<pubDate>Tue, 29 Apr 2008 05:36:40 +0000</pubDate>
		<dc:creator>Michael Humphreys</dc:creator>
		
		<category><![CDATA[Massage Marketing]]></category>

		<guid isPermaLink="false">http://helpyourmassagepractice.com/blog/how-to-get-massage-clients-coming-in-like-clockwork</guid>
		<description><![CDATA[	Do you need another way to draw massage clients in to coming in on a regular basis?  

	If you said &#8220;yes&#8221; then you&#8217;re not alone.   Many massage therapists struggle with getting repeat business from their clientele.

	So how do I get repeat business?  Well, there&#8217;s more than one way to do it.

	Today, [...]]]></description>
		<wfw:commentRss>http://helpyourmassagepractice.com/blog/how-to-get-massage-clients-coming-in-like-clockwork/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Shift In Massage Business Mindset</title>
		<link>http://helpyourmassagepractice.com/blog/a-shift-in-massage-business-mindset</link>
		<comments>http://helpyourmassagepractice.com/blog/a-shift-in-massage-business-mindset#comments</comments>
		<pubDate>Wed, 27 Feb 2008 04:33:47 +0000</pubDate>
		<dc:creator>Michael Humphreys</dc:creator>
		
		<category><![CDATA[General Discussion]]></category>

		<guid isPermaLink="false">http://helpyourmassagepractice.com/blog/a-shift-in-massage-business-mindset</guid>
		<description><![CDATA[	When I started my massage therapy practice in 1993, I was 23 years old and barely had two nickels to my name. 

	It&#8217;s true. When I opened my private practice, I started with a $100 budget and eventually grew it into the full-service massage therapy clinic.

	I&#8217;ll share one little secret with you: I almost didn&#8217;t [...]]]></description>
		<wfw:commentRss>http://helpyourmassagepractice.com/blog/a-shift-in-massage-business-mindset/feed</wfw:commentRss>
		</item>
		<item>
		<title>Using PR to Promote a Service Business &#8212; Even A Massage Business!</title>
		<link>http://helpyourmassagepractice.com/blog/using-pr-to-promote-a-service-business-even-a-massage-business</link>
		<comments>http://helpyourmassagepractice.com/blog/using-pr-to-promote-a-service-business-even-a-massage-business#comments</comments>
		<pubDate>Tue, 29 Jan 2008 21:25:00 +0000</pubDate>
		<dc:creator>Michael Humphreys</dc:creator>
		
		<category><![CDATA[Massage Practice Building]]></category>

		<guid isPermaLink="false">http://helpyourmassagepractice.com/blog/using-pr-to-promote-a-service-business-even-a-massage-business</guid>
		<description><![CDATA[	[Warning: this article is not for the easily offended or faint of heart]

	I will probably get some nasty emails about this but that&#8217;s okay.  I believe that this is one of the best examples of using PR to promote a service type business that I&#8217;ve seen in a long time.  And it would [...]]]></description>
		<wfw:commentRss>http://helpyourmassagepractice.com/blog/using-pr-to-promote-a-service-business-even-a-massage-business/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Power of Ezine Marketing</title>
		<link>http://helpyourmassagepractice.com/blog/the-power-of-ezine-marketing</link>
		<comments>http://helpyourmassagepractice.com/blog/the-power-of-ezine-marketing#comments</comments>
		<pubDate>Thu, 13 Dec 2007 04:03:18 +0000</pubDate>
		<dc:creator>Michael Humphreys</dc:creator>
		
		<category><![CDATA[General Discussion]]></category>

		<guid isPermaLink="false">http://helpyourmassagepractice.com/blog/the-power-of-ezine-marketing</guid>
		<description><![CDATA[	One of the best ways to get new and existing clients to come in to your practice is through the use of a newsletter sent by e-mail known as Ezine.  An Ezine can be a basic text format or it can be more elaborate using HTML with color and graphics.

	You can offer your newsletter [...]]]></description>
		<wfw:commentRss>http://helpyourmassagepractice.com/blog/the-power-of-ezine-marketing/feed</wfw:commentRss>
		</item>
		<item>
		<title>Better Late Than Never: Planning Your Holiday Promotion</title>
		<link>http://helpyourmassagepractice.com/blog/better-late-than-never-planning-your-holiday-promotion</link>
		<comments>http://helpyourmassagepractice.com/blog/better-late-than-never-planning-your-holiday-promotion#comments</comments>
		<pubDate>Sat, 24 Nov 2007 05:07:01 +0000</pubDate>
		<dc:creator>Michael Humphreys</dc:creator>
		
		<category><![CDATA[Massage Marketing]]></category>

		<guid isPermaLink="false">http://helpyourmassagepractice.com/blog/better-late-than-never-planning-your-holiday-promotion</guid>
		<description><![CDATA[	If you haven&#8217;t already sent your holiday promotion off to the printers by now, then you probably have made a big mistake.

	Every year, retail stores signal the beginning of the Christmas holidays.  It also seems like they start their holiday promotions a little earlier each year.

	I went to a national chain pharmacy earlier this [...]]]></description>
		<wfw:commentRss>http://helpyourmassagepractice.com/blog/better-late-than-never-planning-your-holiday-promotion/feed</wfw:commentRss>
		</item>
		<item>
		<title>How To Create Money Out of Thin Air</title>
		<link>http://helpyourmassagepractice.com/blog/how-to-create-money-out-of-thin-air</link>
		<comments>http://helpyourmassagepractice.com/blog/how-to-create-money-out-of-thin-air#comments</comments>
		<pubDate>Mon, 15 Oct 2007 20:59:20 +0000</pubDate>
		<dc:creator>Michael Humphreys</dc:creator>
		
		<category><![CDATA[General Discussion]]></category>

		<guid isPermaLink="false">http://helpyourmassagepractice.com/blog/how-to-create-money-out-of-thin-air</guid>
		<description><![CDATA[	This is NOT some type of sales spiel.  I&#8217;m being completely serious when I say this.  You can create money through your business from literally thin air.

	Let me explain.

	At some point in your career as a massage therapist, you will be hit with a serious dilemma.  You&#8217;ll be faced with needing to [...]]]></description>
		<wfw:commentRss>http://helpyourmassagepractice.com/blog/how-to-create-money-out-of-thin-air/feed</wfw:commentRss>
		</item>
		<item>
		<title>Planning For Yellow Pages Success</title>
		<link>http://helpyourmassagepractice.com/blog/planning-for-yellow-pages-success</link>
		<comments>http://helpyourmassagepractice.com/blog/planning-for-yellow-pages-success#comments</comments>
		<pubDate>Wed, 22 Aug 2007 04:30:05 +0000</pubDate>
		<dc:creator>Michael Humphreys</dc:creator>
		
		<category><![CDATA[Massage Marketing]]></category>

		<guid isPermaLink="false">http://helpyourmassagepractice.com/blog/planning-for-yellow-pages-success</guid>
		<description><![CDATA[	Recently another business consultant contacted me about needing my expertise for a client of his.&#160; This client was a massage office, located in another part of the United States.

	The consultant had been hired to craft a Yellow Pages ad that would produce much better results for his client.&#160; Unfortunately, he didn&#8217;t know much about the [...]]]></description>
		<wfw:commentRss>http://helpyourmassagepractice.com/blog/planning-for-yellow-pages-success/feed</wfw:commentRss>
		</item>
	</channel>
</rss>
