Do you need another way to draw massage clients in to coming in on a regular basis?

If you said “yes” then you’re not alone. Many massage therapists struggle with getting repeat business from their clientele.

So how do I get repeat business? Well, there’s more than one way to do it.

Today, I’ll share one method that I use which is offering a monthly massage program.

Many years ago, I set up a program where I either bill or charge a credit card a certain amount on a set date. I like to use either the 1st of the month or 15th of the month, but you can even offer clients a choice of either date as their billing time.

I offer clients an option to how many hours of massage they want to prepay for each month.

Each client who signs up for your monthly program has one month to get in and get a massage appointment. In return, I offer a discount from 5%-15% discount depending on how much time they are paying for.

They can cancel at anytime and would need to give you written notice before their next scheduled billing date. The most frequent cancellation policy is 30 days, but I have heard of cancellation policies as little as 3 days prior a scheduled billing.

So why would clients ever agree to a monthly program?

For starters, they are making a big commitment to their health to get regular massage. (Remember, the more often a client receives massage, the more beneficial it is to their health and well-being).

The major advantage for you is you can predict how much sales you will make on a given date in advance. If you know that on the tenth of every month that you going to charge Joe Smith’s credit card for X amount of money, then you can pretty much count on that money every month.

The other major advantage for you is you don’t get clobbered financially if they need to cancel an appointment.

For example, if Joe has an appointment on the 12th with you and he needs to reschedule it to the following week, you won’t take a hit in terms of your weekly sales.

You won’t worrying about meeting your bills due that week because you’ve already charged Joe’s credit card on the 10th for this month’s fees.

It’s a really good idea to offer them several different options, meaning they can get a one hour per month, two hours per month, four hours per month, and so forth.

It’s a great idea to allow them to share their program with other people like their significant other or even a friend because they are helping to bring other people into your practice.

Take the time to put together your own monthly program for your clients. It’s not hard to do but if you get stuck, I cover this marketing weapon in more detail in my nassage marketing book, Help Your MASSAGE Practice.

Get started today with your own monthly massage program. Your clients – and bank account will thank you!

Until next time,

Michael