One of the best ways to strengthen your massage marketing is through using more testimonials.  It’s a small but powerful tactic…that many business owners ignore at an unknowingly big expense.  Yet, on a long-copy sales letter, it’s actually one of first things which many prospects will read before making a buying decision.

Why use testimonials?

1. Testimonials help prospects make a decision to use your services.
2. Testimonials show prospects that other people like them have used your services and had a positive experience.  Subconsciously, it tells them that it’s okay to say yes and call you for a massage.
3. Helps reassure people’s decision. They are reminded that they aren’t the only ones who decided to call you. It’s a real confidence boosting for the prospect—especially as a new client.

Here’s three easy ways to start using more testimonials in your massage business.

1. Write a benefits and testimonials list.

Put testimonials that mention a specific benefit from the list.  Combine the testimonials and list of benefits and you have a free handout that you can use to promote your practice.

For example, you do massage therapy for pain relief. Include a testimonial from a client who got significant pain relief from your care.

2. Include them in your brochure, website, and ads.

Use testimonials that talk about how good your service is.  The more specific the testimonial, the more believable it is.

3. Create a testimonial book.  

I’ve seen this tactic used at a few massage and other medical offices.  It’s a subtle but powerful way to reinforce that the prospect made a great choice to call your massage business.

Start using testimonials more often and you’ll be pleased with the additional business they can create!

Until next time,

Michael Humphreys