Three Keys To A Great Marketing Offer

One of the best ways to increase the effectiveness of your marketing or
advertising is to create a great offer.

Suppose you don’t have a new product or service to announce or offer to
your clients or new prospects. How do you make a great offer anyhow?

Here are three keys to a great advertising or marketing offer:

1) Offer a sale or a special discount on your product or service.

2) Mention a bonus, free upgrade, or premium that you will include with their purchase. For example, massage therapists could offer a free hot stone upgrade. Personal Trainers could offer a free body fat caliper measurement.

3) Put an expiration date on the offer. No expiration date means it is not a special offer. An ordinary offer is just that: ordinary and easy for your prospect to forget.

Use these three keys to create a more effective offer. Your marketing will work better.

Best of all, you will save countless amounts of time and money by not sending out a marketing piece that will produce a lousy result.

All The Best,

Michael Humphreys